We’ve been waiting a long time for this. We’re finally getting closer to how we always imagined Tayl. We’re just sorry it took so long.
As a founder-led business, we haven’t always had the resources to deliver flashy marketing campaigns, fast feature rollouts, and all the fun stuff. Our first priority has always been looking after our customers and making sure Tayl works well for them.
The hard part of running a business like this is finding the breathing space to plan ahead. There’s always another fix, another request or something that needs your attention.
But slowly, and steadily we’ve built strong relationships with our customers and now have an incredible team within the business. We’re now more confident about our place in the market and ready to push Tayl forward.
So, now all this fun stuff is happening at once. It’s exciting. It’s different. And it’s also a little daunting.
So what’s going on then?
When we started Tayl, we knew we wanted to be accessible to businesses of all shapes and sizes. We also knew we wanted to sell compliance courses. What we didn’t know was how the business would grow.
At the beginning, we imagined we’d focus solely on education and learning, so we created a logo with a little pencil. We thought it was neat. It stood for creativity and learning, and it was fairly recognisable.
We’re still dedicated to courses and learning, but we’re branching out into communication and engagement too. With that in mind, and with a few team members and their partners expressing a surprisingly passionate dislike of the pencil, we decided it was time for a change.
Following a recommendation from another business, we worked with Touch Agency to build a new brand around our vision: to create worry-free workplaces.
The new logo references the career pathways that Tayl helps unlock. It reflects the idea that learning can help people progress, take on new responsibilities and see a future within their team. That sits neatly alongside our strapline: “For teams going places.”
The colours have been chosen to feel energetic yet calm. Deep blue is our main identifying colour, with aqua blue, soft yellow and pink bringing warmth and variety. Together, they give us something recognisable and approachable, with enough contrast to keep things clear.
Will we miss our old brand? Not really. We created it quickly, and there wasn’t much thought behind the colours, fonts and everything else. It was contrived from a bunch of templates to be honest.
Are we happy with the new one? Yes. We think it’s sleek, and we hope you do too.
We want Tayl to feel sensible, smart and stable, while still being friendly and easy to engage with. The new brand gives us a much better way to express that as we roll it out across 2026.
When you start with a single developer, you don’t always make the decisions you’d make with a bigger team and more time.
Often, you make the quickest decision that solves a customer’s problem. That helps today, but it can make tomorrow’s changes harder. Over time, those compromises added up, making Tayl more difficult to develop and slower to update. The way we originally structured user profiles also limited what we could do with more advanced permissions.
Last December, we brought together a new development team and started rebuilding Tayl from the ground up.
This gives us a stronger foundation for the things customers need now, and the things we want to build next.
A small number of customers are already using the new system. We’ll be moving others across in batches, based on each customer’s requirements. There will be some changes to get used to, and we may have a few things to iron out along the way. Our team will be on hand to answer questions and help you settle in.
The aim is straightforward: everything you already rely on Tayl for, working better, with some useful new capabilities too.
We’ve put together a short video to give you a look at some of those changes.
Some of you may have already heard, but we’re also releasing a mobile app that will bring communication, news, surveys and more to Tayl, alongside learning.
You might think that’s a big departure from what we already do. To us, it’s a natural next step.
Training helps people understand what they need to do. Communication helps them keep up with what’s happening, ask questions and put that learning into practice. Both matter if you want a team that feels informed and supported.
For managers, it means having somewhere to share updates and keep work conversations together. For staff, it means being able to stay connected without having to share their personal phone number with everyone at work.
When questions or problems arise, being able to refer back to a work conversation can help too. Having training and communication in the same place should make everyday work a little easier to manage.
That’s why we’re building it. Our customers already have enough to organise without important information being scattered across different places.
It’s an interesting time for Tayl, and there’s a lot still to do. With the newspapers giving us plenty to worry about, I hope these changes help your team worry a little less about training, compliance and keeping everyone in the loop.
Thanks for sticking with us. We’re excited to show you what’s next.
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